Fashion Outlets Of Chicago
It is price $1.7B after its most up-to-date funding spherical in September 2021. The VR- and AR-powered purchasing expertise has made its way to social media, with the likes of Snapchat and TikTok strengthening their positions as shoppable platforms. In January 2022, Snapchat parent Snap updated its AR Shopping Lenses to incorporate a real-time display of a product’s price, product details, and buying hyperlinks — all showing alongside the image of the customer “trying on” the merchandise. During a 2-week beta test of the upgraded Lenses, Ulta Beauty saw 30M product try-ons on Snapchat and gained $6M in incremental purchases.…Continue Reading
